International Hospitality and Tourism Management International Year One

Academic English Skills aims to provide thorough training in the language and related academic skills which will enable international students to best achieve their academic potential throughout their University study.

Businesses operate within a dynamic and interconnected framework, navigating through a myriad of economic, political technological, demographic, social-cultural, ethical, and ecological factors. This module explores the impact of these external influences on business organizations, spanning local, national, and international levels. The module aims to furnish students with a profound and comprehensive comprehension of the intricate business landscape.

Service industries, by virtue of their dynamic, fast-paced and highly competitive nature, require managers to be able to understand, analyse and determine improvements to processes for which they are responsible. Being able to do this effectively therefore requires a clear understanding of the nature and purpose of the service concept and the main ways in which people and processes deliver this.

Services industries are a major driving force of value creation. The fact that nearly every product nowadays has a service component means that service businesses are increasingly gaining dominance in the global economy. There are key challenges including their intangibility, standardisation and storage issues, and this module is designed to provide students with and understanding of these challenges on the premise of an awareness of service characteristics, consumer behaviour within a dynamic, highly competitive global environment. Students are introduced to the core principles of services marketing and consumer behaviour to enable them to appreciate the complexities therein, and subsequently use theories and models, as service providers, to gain competitive advantage.

Tourism Management has seen rapid development in recent years to become one of the major and most important industries in the 21st century, a trend which looks almost certain to continue. There is therefore the need to consider the context this dynamic, constantly-changing development in order to appreciate the current position as well as what influences demand for tourism. This module will enable students understand the nature of tourism industry and the management issues that require consideration to become successful.

Accounting is one of the core areas of any business, whether it is a profit-making or not-for-profit organisation, and a key area of this is Financial Accounting. This module will provide students with an understanding of the crucial role of accounting in business, the importance of maintaining accurate financial records to be used in preparing final accounts, and information from these used for assessing, monitoring and controlling performance, decision making, and ultimately communicating this information to a range of stakeholders, including management, shareholders and other outside agencies. This module also aims to introduce financial accounting to students who are not majoring in accounting or finance but who are studying an introductory level of accounting and finance as part of their programme in management and is particularly focused on those specialising in the international hospitality and tourism sectors.

While many of us have air travel experience, few know the intricacy behind the scenes. Airport operation serves as the backbone, ensuring airports run seamlessly and profitably and people, passengers, and flights move through the air transportation system safely and efficiently. This module provides a comprehensive overview of different airport functionalities, covering four primary areas of airport operation: airside, landside, terminal, and security. By combining theoretical understanding and developing practical skills, this module empowers students with the knowledge and aspiration needed to pursue a career in airport operations management and beyond.

Tourism, unlike many contemporary industries, traces its origin back to the dawn of humanity. Not only is tourism one of the world’s most dynamic and largest profit generating industries, but also it is captivating in its capacity to connect people, transcend time and space, and shaping the very fabric of societies. Tourism and Society Module takes the sociological approach in tourism and embarks students on a learning journey to explore the origin, history, ever-evolving and all-encompassing nature of tourism as a paradigm-defining social cultural phenomenon.

The growth of air travel in the recent past has made global travel accessible to unprecedented numbers of people and a key cornerstone of tourism development worldwide; however, this progress has come at a high cost to the societies and the environments of the places visited, as well as having global climate change consequences. All stakeholders have a responsibility to contribute to sustainable forms of development, that allow us to balance the ambitions of a wealthier society, the needs of the most vulnerable communities, and the capacity of the planet to sustain us. This state-of-the-art module takes on these issues head-on addressing the current position and importance of the aviation industry, its widespread impacts and influence on the tourism landscape, and the challenges the aviation industry facing in continuing as one of the engines of tourism growth as well as steering tourism toward a more promising and sustainable future.